Tag Archives: Social media opportunities

SM Tips- Go niche to satisfy your various audiences.

It is important to attract a wider audience base but it’s easy for a brand to alienate the fans that originally helped make it a success. Yes, this may require effort to deliver more niche content but you need to … Continue reading

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SM Tips- Please integrate your social media

Engaging without a strategy – It is paramount that a business has a strategy in place prior to engaging with fans. That Social Media strategy should not stand alone though, it should make up part of the wider marketing and … Continue reading

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Social Media influence beyond 3 degrees

It would appear that this is the year that social marketing moves beyond one-to-one engagement and will move towards influencing up to three degrees beyond the direct contact.  A Harvard research study highlighted that information and influence will travel beyond our … Continue reading

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At what stage does social media move outside the comms team?

Social media is a black art. Or is it? At the moment social media activity tends to be confined to the communications team. They handle all the social media even if the content such as customer service is not part … Continue reading

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Customer Service and Social Media- a match made in heaven

Social Media has an interesting and immediate role to play in managing customer activity. It can be used to handle both praise and complaints. If someone feels strongly enough to write in or phone then you know they are pretty … Continue reading

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How big is the opportunity?

Last, but by no means least, we asked delegates what they perceive to be the biggest opportunity in social media? The biggest opportunity for the delegates that day was how social media offers a direct channel to the customer, enabling … Continue reading

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Luminar- Excelling in Social Media

It is great to get feedback from work that you do, but it is even better when they agree to write a case study. Things like this seem to make the job all worthwhile! Luminar is in the destination entertainment … Continue reading

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