Tag Archives: Risks of Social Media

Do all social media users in the company understand tone of voice?

With a brand having established which social networks they aim to target it’s fans through, whilst also delegating responsibilities to employees to ensure the profiles are used in the correct manner, it is important for the brand to then to … Continue reading

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SM Tips- A sure fire way to lose fans and followers

Copying content across different networks – You need to determine what types of fans engaging through your different networks. People use different networks for different reasons and a brand must look to understand each fan base and their differences before … Continue reading

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How big is the opportunity?

Last, but by no means least, we asked delegates what they perceive to be the biggest opportunity in social media? The biggest opportunity for the delegates that day was how social media offers a direct channel to the customer, enabling … Continue reading

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PR Professionals discuss the biggest risk in social media

Continuing our 3 part series, this time we’re looking at risk. You can view part 1 here if you missed it. What do you perceive to be the biggest risk in social media? At a recent CIPR conference entitled ‘Reputautions … Continue reading

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PR Professional Survey- part 1

At a recent CIPR conference entitled ‘Reputautions in Flames: The risks from online’ we had the opportunity and asked delegates three very simple questions: • What do you perceive to be the biggest risk in social media? • What do … Continue reading

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What a load of old policy!

As social media is such a new space then policies range from a single e-mail, which just tells everyone to “Resist from doing anything on social media until the Directors have given the green light” to very complex legal documents … Continue reading

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Luminar- Excelling in Social Media

It is great to get feedback from work that you do, but it is even better when they agree to write a case study. Things like this seem to make the job all worthwhile! Luminar is in the destination entertainment … Continue reading

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