Tag Archives: Living in a Conversation economy

SM Tips- Please integrate your social media

Engaging without a strategy – It is paramount that a business has a strategy in place prior to engaging with fans. That Social Media strategy should not stand alone though, it should make up part of the wider marketing and … Continue reading

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Social Media influence beyond 3 degrees

It would appear that this is the year that social marketing moves beyond one-to-one engagement and will move towards influencing up to three degrees beyond the direct contact.  A Harvard research study highlighted that information and influence will travel beyond our … Continue reading

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At what stage does social media move outside the comms team?

Social media is a black art. Or is it? At the moment social media activity tends to be confined to the communications team. They handle all the social media even if the content such as customer service is not part … Continue reading

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Customer Service and Social Media- a match made in heaven

Social Media has an interesting and immediate role to play in managing customer activity. It can be used to handle both praise and complaints. If someone feels strongly enough to write in or phone then you know they are pretty … Continue reading

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PR Professional Survey- part 1

At a recent CIPR conference entitled ‘Reputautions in Flames: The risks from online’ we had the opportunity and asked delegates three very simple questions: • What do you perceive to be the biggest risk in social media? • What do … Continue reading

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Living in a conversation economy

I was involved in a social media pitch yesterday where we were brought in to demo CrowdControlHQ by an agency as the agency wanted to deploy the strategy using CrowdControlHQ. The client in question is a multi-site retail operator that … Continue reading

Posted in CrowdControlHQ, Social Media Management | Tagged , , , , , , , , | 1 Comment