Tag Archives: James Leavesley

Do all social media users in the company understand tone of voice?

With a brand having established which social networks they aim to target it’s fans through, whilst also delegating responsibilities to employees to ensure the profiles are used in the correct manner, it is important for the brand to then to … Continue reading

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SM Tips- A sure fire way to lose fans and followers

Copying content across different networks – You need to determine what types of fans engaging through your different networks. People use different networks for different reasons and a brand must look to understand each fan base and their differences before … Continue reading

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SM Tips- Go niche to satisfy your various audiences.

It is important to attract a wider audience base but it’s easy for a brand to alienate the fans that originally helped make it a success. Yes, this may require effort to deliver more niche content but you need to … Continue reading

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At what stage does social media move outside the comms team?

Social media is a black art. Or is it? At the moment social media activity tends to be confined to the communications team. They handle all the social media even if the content such as customer service is not part … Continue reading

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Customer Service and Social Media- a match made in heaven

Social Media has an interesting and immediate role to play in managing customer activity. It can be used to handle both praise and complaints. If someone feels strongly enough to write in or phone then you know they are pretty … Continue reading

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What a load of old policy!

As social media is such a new space then policies range from a single e-mail, which just tells everyone to “Resist from doing anything on social media until the Directors have given the green light” to very complex legal documents … Continue reading

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Luminar- Excelling in Social Media

It is great to get feedback from work that you do, but it is even better when they agree to write a case study. Things like this seem to make the job all worthwhile! Luminar is in the destination entertainment … Continue reading

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