Category Archives: Social media opportunities

Social Media influence beyond 3 degrees

It would appear that this is the year that social marketing moves beyond one-to-one engagement and will move towards influencing up to three degrees beyond the direct contact.  A Harvard research study highlighted that information and influence will travel beyond our … Continue reading

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Customer Service and Social Media- a match made in heaven

Social Media has an interesting and immediate role to play in managing customer activity. It can be used to handle both praise and complaints. If someone feels strongly enough to write in or phone then you know they are pretty … Continue reading

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How big is the opportunity?

Last, but by no means least, we asked delegates what they perceive to be the biggest opportunity in social media? The biggest opportunity for the delegates that day was how social media offers a direct channel to the customer, enabling … Continue reading

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Luminar- Excelling in Social Media

It is great to get feedback from work that you do, but it is even better when they agree to write a case study. Things like this seem to make the job all worthwhile! Luminar is in the destination entertainment … Continue reading

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The localisation of social media

Social media is perfect for multi-site retailers. I always get excited when I speak to these organisations because social media allows for very local engagement- This has worked for organisations such as Wholefoods in a spectacular way. The proof is … Continue reading

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Why local government needs to engage

Some of the key themes in Technology have been to automate processes, make them more streamlined and enable better data management. I found some really interesting stuff from KPMG. They had done quite a lot of research in the US … Continue reading

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The personalisation of Social Media

Social media is an extremely personal type of engagement and interaction; it is two-way and requires an investment (time and effort) from both parties. Relationships don’t tend to last very long if it is one way with one party being … Continue reading

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