Category Archives: CrowdControlHQ

Do all social media users in the company understand tone of voice?

With a brand having established which social networks they aim to target it’s fans through, whilst also delegating responsibilities to employees to ensure the profiles are used in the correct manner, it is important for the brand to then to … Continue reading

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SM Tips- Please integrate your social media

Engaging without a strategy – It is paramount that a business has a strategy in place prior to engaging with fans. That Social Media strategy should not stand alone though, it should make up part of the wider marketing and … Continue reading

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At what stage does social media move outside the comms team?

Social media is a black art. Or is it? At the moment social media activity tends to be confined to the communications team. They handle all the social media even if the content such as customer service is not part … Continue reading

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Luminar- Excelling in Social Media

It is great to get feedback from work that you do, but it is even better when they agree to write a case study. Things like this seem to make the job all worthwhile! Luminar is in the destination entertainment … Continue reading

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The localisation of social media

Social media is perfect for multi-site retailers. I always get excited when I speak to these organisations because social media allows for very local engagement- This has worked for organisations such as Wholefoods in a spectacular way. The proof is … Continue reading

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Taking responsibility for your Facebook Pages

Managing the risks of social media- Part Three    You are responsible for what goes on your Facebook page Part three of our series on the risks of social media we look at who is responsible for the posts on … Continue reading

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What happens if social media goes wrong?

Managing the risks of social media- Part Two If it all goes horribly wrong where is the audit trail? In part two of our series on the risks of social media we look at what happens when it goes wrong. … Continue reading

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