Author Archives: leavesj

Do all social media users in the company understand tone of voice?

With a brand having established which social networks they aim to target it’s fans through, whilst also delegating responsibilities to employees to ensure the profiles are used in the correct manner, it is important for the brand to then to … Continue reading

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SM Tips- A sure fire way to lose fans and followers

Copying content across different networks – You need to determine what types of fans engaging through your different networks. People use different networks for different reasons and a brand must look to understand each fan base and their differences before … Continue reading

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SM Tips- Go niche to satisfy your various audiences.

It is important to attract a wider audience base but it’s easy for a brand to alienate the fans that originally helped make it a success. Yes, this may require effort to deliver more niche content but you need to … Continue reading

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SM Tips- Please integrate your social media

Engaging without a strategy – It is paramount that a business has a strategy in place prior to engaging with fans. That Social Media strategy should not stand alone though, it should make up part of the wider marketing and … Continue reading

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Social Media influence beyond 3 degrees

It would appear that this is the year that social marketing moves beyond one-to-one engagement and will move towards influencing up to three degrees beyond the direct contact.  A Harvard research study highlighted that information and influence will travel beyond our … Continue reading

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At what stage does social media move outside the comms team?

Social media is a black art. Or is it? At the moment social media activity tends to be confined to the communications team. They handle all the social media even if the content such as customer service is not part … Continue reading

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Customer Service and Social Media- a match made in heaven

Social Media has an interesting and immediate role to play in managing customer activity. It can be used to handle both praise and complaints. If someone feels strongly enough to write in or phone then you know they are pretty … Continue reading

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