Do all social media users in the company understand tone of voice?

With a brand having established which social networks they aim to target it’s fans through, whilst also delegating responsibilities to employees to ensure the profiles are used in the correct manner, it is important for the brand to then to teach employees the correct manner in which to represent the brand when looking to acquire new fans. It is imperative for employees to remember that the posts they make through brand-specific pages are an online incarnation of the brand, and as such are a representation through which social network users will come to associate the brand. The overall message and tone-of-voice adopted by employees when speaking on behalf of the brand must be consistent across all social media communications and interactions. Front-line workers may be social media users, but may not always come from a professional communications background. It is more important for these people to have a practical guide to “speaking on behalf of the brand”.

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This entry was posted in CrowdControlHQ, Social Media Management and tagged , , , . Bookmark the permalink.

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