SM Tips- Go niche to satisfy your various audiences.

It is important to attract a wider audience base but it’s easy for a brand to alienate the fans that originally helped make it a success. Yes, this may require effort to deliver more niche content but you need to do this to ensure true fans of your brand continue to follow and engage. You might want to think about increasing the number of social media accounts you run by segmenting the interest groups. Not every person who is a fan of Jaguar Land Rover is not interested in every single car and only a small few might be interested in JLR’s clean engine technology.

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