SM Tips- Please integrate your social media

Engaging without a strategy – It is paramount that a business has a strategy in place prior to engaging with fans. That Social Media strategy should not stand alone though, it should make up part of the wider marketing and communications strategy already in place. Without a strategy, employees may stray from the brand’s key message, and as such the business may be poorly portrayed to potential new fans, damaging the online reputation it is attempting to develop.

This entry was posted in CrowdControlHQ, Risks of Social Media, Social Media Management, Uncategorized and tagged , , , . Bookmark the permalink.

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