It would appear that this is the year that social marketing moves beyond one-to-one engagement and will move towards influencing up to three degrees beyond the direct contact. A Harvard research study highlighted that information and influence will travel beyond our direct network and can travel up to three degrees across a social network. Of course you won’t know those people, but you might find yourself influencing them.
So how do the big brands capitalise on or even commercialise this? Is this the Holy Grail of Social Marketing? Has anyone successfully done this? How easy is this to copy?
This should keep the big social media brains busy for the next few months.