As social media is such a new space then policies range from a single e-mail, which just tells everyone to “Resist from doing anything on social media until the Directors have given the green light” to very complex legal documents that baffle all, but trained lawyers.
It is a minefield and as the world of social media is moving so quickly then the document that you produced last week will be out-off date just after it has been printed.
I found this about how the Team at the Beijing Olympics handled their own social media policy- Click Here for IOC Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Pretty formal (I think that explains a lot about the IOC) and does cover off all types of behavior. The thing about social media is that change happens so quickly and is all based around the business, the capabilities of the employees (involved in social media) and the sorts of situations that employees might find themself commenting on or responding too.
Therefore…..social media policy/ guidelines should be scenario based meaning that employees can quickly check on their internal “Wiki” to see how a situation needs to be handled. Hmmm may be an additional feature coming soon on CrowdControlHQ.